最近經常看到許多推廣人人應該建立個人品牌的文章。包含你是否知道自己的故事？你如何管理你的個人品牌？你如何推廣你的個人品牌？等等，等等。
Unless you regard it as part of your job, you will not have your personal brand
這些討論的問題是，你將馬車擺在馬前面了！
正確的方式是，你必須真正關心它，用心的去經營它。將建立個人品牌當成是你工作中的一個重要部份。也就是說，你可以運用各種策略與手段來建立你的個人品牌，但是，如果你根本就弄不清楚你和其他人有和不同，你的個人特色是什麼，你就無從建立起你的個人品牌。
建立個人品牌，必須是你的承諾，而不是當成花瓶來供養。
建立個人品牌，必須是你的承諾，而不是當成花瓶來供養。
Unless you regard it as part of your job, you will not have your personal brand
Recently,
I have seen many articles promoting everyone's personal brand. Do you know your
own story? How do you manage your personal brand? How do you promote your
personal brand? Wait, wait.
The
problem with these discussions is that you put the cart ahead of the horse!
The
right way is to really care about it and run it with your heart. Personal brand
will be an important part of your work. That is to say, you can use various
strategies and means to build your personal brand, but if you simply don't know
what you are different from others and what your personal characteristics are,
you can't build your personal brand.
Building
a personal brand must be your promise, not a vase.
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