如果有人對你抱怨，“我的工作做得很好。我不需要推廣自己。”事實上，他的工作確實很專業，但是，問題是沒有多少人知道。就像許多專家們，他不情願談他的成就。“這好像在祈求，”他說。“這樣做，似乎會讓我顯得不專業？”
如果像這樣的想法經常在你的腦海中浮現，問問你自己——你的職業中誰的名聲最響亮？
在你的工作中，誰可能被認為是毫無疑問的專家，誰是聲譽最大的專家？你是怎麼知道那些人的工作的？你讀過他們寫的文章或書，聽過他們的採訪，在網上瞭解他們嗎？也可能是別人聽過他們說過的話或讀過他們寫的書。
關鍵是這些知名人士之所以出名，是因為他們展示自己，通常以多種方式展示。他們分享故事，例子和想法，關於他們一直在做的工作，與更廣泛的受眾，而不僅僅是他們的朋友和家人。你知道他們的工作，因為他們表現出來了。我敢打賭，你從來沒想到過這樣做會叫他們不專業。
炫耀你的作品不一定是在吹牛的。有很多非常莊重和適當的作法可以讓更多的觀眾知道你有多好。
這裡有一些提示你可以嘗試：
- 撰寫文章。把你的專長寫下來，和你的目標讀者一起分享閱讀，是讓更多的人瞭解你獨特的才能的一種有力的、非常專業的方法。提交你的文章列印出出版品和網站，訴求你的利基，並觀察您的知名度增長。
- 公開演講。以演講者的身份出現，允許你向三個不同的聽眾——參加你演講的人，被贊助組織邀請但不能參加的人，以及你在演講前後所講述的人——傳播你的專業知識。如果站在一個講台前讓你太緊張，那就去找專家小組。你可以坐在桌子後面，用筆記電腦說話。
- 媒體採訪。被雜誌、報紙或電台、電視、網站等媒體採訪可以迅速傳播你的能力。你可以先選擇讓你不會那麼大的壓力的媒體，如協會通訊、和你的專業相關的社團網站開始。
- 講故事。有效的文章、談話和採訪的秘訣之一是講述你的客戶的故事。當你描述他們的挑戰和成就時，你會發現你在幫助他們時所扮演的角色的價值，而不必吹噓。你可以在客戶介紹中使用同樣的技巧來提高你的聲譽，而不是傲慢。
- 證言。無論何時你為客戶做得好，請他們寫一封簡單的證言，描述你為使他們高興所做的事情。然後在你的網站、宣傳冊或其他行銷資料上發表他們的話。讓他們告訴別人你的價值。
- 建立個人作品集。不僅僅是藝術家，他們應該捕捉他們最好的作品展示在個人作品集。您可以收集照片、示例和其他成就的證據，並將它們顯示在您的網站、行銷工具包或PowerPoint演示文稿中。
- 創造產品。將你的作品包裝成商品，潛在客戶可以帶回家去品嘗，這給了他們一個發現你真正價值的令人信服的方法。像電子書、白皮書和影片等產品可以讓你展示你的專業知識，新增你的可信度。
挑選這些想法中的一個去追求並製定一個計畫來展示你能為廣泛的受眾做些什麼。
如果你真的想花更少的精力去推銷自己，那就讓你的潛在客戶知道你到底有多好。
Promote yourself to attract others' attention
If someone complains to you, "I'm doing a good job. I don't need to promote myself. In fact, his job is really professional, but the problem is that few people know it. Like many experts, he was reluctant to talk about his achievements. "It seems to be praying," he said. "Doing so seems to make me look unprofessional?"
If ideas like this often pop up in your mind, ask yourself who has the most reputation in your career?
In your work, who may be regarded as an undoubted expert and who is the most prestigious expert? How do you know the work of those people? Have you read their articles or books, listened to their interviews and got to know them online? It may be that others have heard what they said or read the books they wrote.
The key is that these celebrities are famous because they show themselves, usually in a variety of ways. They share stories, examples and ideas about what they have been doing, with a wider audience, not just their friends and family. You know what they do because they show it. I bet you never thought it would make them unprofessional.
Showing off your work is not necessarily boastful. There are many very solemn and appropriate ways to let more audiences know how good you are.
Here are some tips for you to try:
1. Writing articles. Writing down your expertise and sharing it with your target readers is a powerful and professional way to let more people know about your unique talents. Submit your articles to print out publications and websites, appeal to your niche, and observe your popularity growth.
2. Public speaking. Appearing as a speaker allows you to disseminate your expertise to three different audiences -- those who attend your speech, those who are invited by sponsored organizations but can't attend, and those you speak about before and after your speech. If standing in front of a podium makes you nervous, go to an expert group. You can sit behind the desk and talk on your laptop.
3. Media interviews. Interviews with magazines, newspapers, radio, television, websites and other media can quickly spread your abilities. You can start by choosing media that will make you less stressed, such as association newsletters and community websites related to your profession.
4. Story telling. One of the secrets of effective articles, conversations and interviews is telling stories about your clients. When you describe their challenges and achievements, you will find the value of your role in helping them without boasting. You can use the same techniques in customer introductions to enhance your reputation, not arrogance.
5. Testimony. Whenever you do well for your clients, ask them to write a simple testimony describing what you do to make them happy. Then publish their words on your website, brochure or other marketing materials. Let them tell others about your value.
6. Establish a collection of personal works. Not only artists, they should capture their best works and display them in their personal collections. You can collect photos, examples, and other evidence of achievement and display them on your website, marketing toolkit, or PowerPoint presentation.
7. Create products. Packaging your work as a commodity, and potential customers can take it home to taste, gives them a convincing way to discover your true value. Products such as e-books, white papers and videos allow you to demonstrate your expertise and increase your credibility.
Choose one of these ideas to pursue and develop a plan to show what you can do for a wide audience.
If you really want to spend less energy selling yourself, let your potential customers know how good you are.
