過去,創造一個個人品牌意味著你有一大堆名片,如果你真的很有創意,你會雇一個平面設計師為你創造一個標誌。但是,隨著社交媒體的發展和日益個性化的社會,你圍繞自己建立的品牌也許是你能在你的勢力範圍中脫穎而出的最重要的作法。如果你剛剛開始考慮你的個人品牌,那麼你必須明白,個人品牌是人們記住你的手段。
它不僅僅是一個商標或一個令人驚歎的標誌,而是你如何線上和離線呈現給潜在的客戶。你的品牌形象是你創造的,以幫助建立你的企業。你的個人品牌圍繞著你作你自己。
眾所周知的個人品牌例子
例如,把上次的總統選舉。川普和希拉蕊的個人具體形象影片,只有部分連接到黨派支持的候選人。川普和希拉蕊中,是誰比較熟練掌握將他們的名字連接到他們與他們的事業和激情支持他們的群眾?他們都建立了穩固的個人品牌。然而,個人品牌不僅是政治家。根據尼爾森消費者調查,只有33%的買家信任他所知的品牌的資訊,而90%信任他所認知的某個名人直接傳遞的資訊。
這意味著,如果你能夠贏得人們對你個人的信任,你有更好的機會建立起你的事業。
以了解你的受眾來定義你的個人品牌
如果你想定義自己的個人品牌,首先你需要考慮你想要建立的印象和你想要的市場。這兩個交叉點在哪裡?每個人看起來像什麼,每個人想要什麼?他們有什麼問題?如果你能建立一個堅實的個人聲譽作為關心和真正想要最好的客戶的人,你就會成功。
這和銷售無關
此外,請記住,個人品牌不是銷售。它是讓你自己為他人、客戶提供的。確保你在Facebook、Twitter、LinkedIn和Instagram等社交媒體平台上擁有活躍帳戶。平衡你的社交媒體的存在與事業相關的更新和個人更新。這樣別人會把你看成是一個專業的人,但也會偷偷地窺視你的個人生活,以及什麼讓你嘀嘀滴答。沒有人需要知道你早餐吃了什麼,但是在你你的相片中總是戴著一頂棒球帽,還是會引起人們說你的一些故事。
做的人性化
個人品牌並不局限於互聯網中建立。當你離開你的家並與周圍的人互動時,確保你保持一個積極的、專業的外表。隨身攜帶名片,隨時關注潛在客戶。人們喜歡支持當地企業和其他專業人士,如果你給他們留下好印象,他們會更加渴望去查看你的服務,支持你或者把你推薦給一個願意幫助你的人。
一致性是關鍵
一個成功的個人品牌的關鍵部件是忠實(即一致)你的品牌。客戶一旦經歷了了好幾次,就會開始認識到你的品牌。而且,如果你改變你的形象,到處流動,客戶會感到困惑,並最終不知道(或相信)你。如果你使用多個平台(例如,一個網站和有光澤的彩色小册子),你需要保持你的整體形象和外觀相同。實現這個目標的方法之一是確保你的配色方案,理性、個人格言,你的概述企業的外觀和感覺都一樣。
Understanding Personal Brand
In the past, creating a personal brand meant you had a lot of business cards. If you were really creative, you would hire a graphic designer to create a logo for you. However, with the development of social media and the increasingly personalized society, the brand you build around yourself may be the most important way you can stand out in your sphere of influence. If you're just starting to think about your personal brand, then you have to understand that personal brand is a way for people to remember you.
It's not just a trademark or an amazing logo, but how you present it online and offline to potential customers. Your brand image is created by you to help build your business. Your personal brand revolves around you as yourself.
Well-known examples of personal brands
For example, the last presidential election. The personal images of Donald Trump and Hillary Clinton are only connected to Party sponsored candidates. Trump and Sheila are among those who are more proficient in linking their names to them with their career and passion to support their masses. They have established solid personal brands. However, personal brands are not just politicians. According to the Nielsen Consumer Survey, only 33% of buyers trust the information of the brand they know, while 90% trust the information directly transmitted by a celebrity he knows.
This means that if you can win people's trust in you personally, you have a better chance of building your business.
Define your personal brand by understanding your audience
If you want to define your own personal brand, first you need to consider the impression you want to build and the market you want. Where are the two intersections? What does everyone look like and what does everyone want? What are their problems? If you can build a solid personal reputation as someone who cares about and really wants the best customers, you will succeed.
It's not about sales
Also, remember that personal brands are not sales. It lets you provide it for others and customers. Make sure you have active accounts on social media platforms like Facebook, Twitter, LinkedIn and Instagram. Balance your social media presence with career-related updates and personal updates. Others will think of you as a professional person, but they will also peek into your personal life and what makes you tick. No one needs to know what you ate for breakfast, but always wearing a baseball cap in your photos will cause people to tell you some stories.
Humanization of Doing
Personal brands are not confined to the Internet. When you leave your home and interact with people around you, make sure you maintain a positive, professional appearance. Carry your business card with you and keep an eye on potential customers. People like to support local businesses and other professionals. If you make a good impression on them, they will be more eager to see your services, support you or recommend you to someone who is willing to help you.
Consistency is the key
The key component of a successful personal brand is loyalty (that is, consistency) to your brand. Once the customer has experienced several times, they will begin to recognize your brand. Moreover, if you change your image and move around, customers will be confused and will eventually not know (or believe) you. If you use multiple platforms (for example, a website and glossy color brochures), you need to keep your overall image and appearance the same. One way to achieve this goal is to ensure that your color scheme, rational, personal motto, and your overview of the business look and feel the same.