從今晚開始，多睡一會兒

我們大多數人睡眠不足不是秘密，睡眠不足會損害我們的邏輯推理、注意力和情緒。但是你知道如何得到你需要的七到九個小時嗎？

開始時，當你剛開始昏昏欲睡的時候，你應該上床睡覺。對很多人來說，這通常是晚上10點到晚上11點，當褪黑激素，一種自然的荷爾蒙，會開始發揮作用，使你放鬆，最終入睡。

你可能已經知道避免晚上的荧幕，因為他們的藍光可以抑制褪黑激素的產生，但是你也應該遠離任何需要大量思考的活動。

讓你的大腦努力工作可以讓你保持清醒，即使你只是在閱讀。睡覺前，試著洗碗、散步或聽音樂。讓睡個好覺不是一件偶然的事——這是一種可以學習的技能。

Get More Sleep. Starting Tonight

It’s no secret that most of us don’t get enough sleep — or that sleep deprivation can hurt our logical reasoning, focus, and mood. But do you know how to get the seven to nine hours you need?

To start, you should go to bed when you’re just starting to feel drowsy. For many people, that’s usually between 10 PM and 11 PM, when melatonin, a natural hormone that makes you relax and ultimately fall asleep, often kicks in.

And you probably already know to avoid screens at night, since their blue light rays can inhibit the production of melatonin, but you should also stay away from any activity that requires a lot of thinking.

Making your brain work hard can keep you awake, even if you’re simply reading. Before bed, try doing the dishes, going for a walk, or listening to music instead. Getting a good night’s sleep is not a random event — it’s a learnable skill.

認識個人品牌

過去，創造一個個人品牌意味著你有一大堆名片，如果你真的很有創意，你會雇一個平面設計師為你創造一個標誌。但是，隨著社交媒體的發展和日益個性化的社會，你圍繞自己建立的品牌也許是你能在你的勢力範圍中脫穎而出的最重要的作法。如果你剛剛開始考慮你的個人品牌，那麼你必須明白，個人品牌是人們記住你的手段。

它不僅僅是一個商標或一個令人驚歎的標誌，而是你如何線上和離線呈現給潜在的客戶。你的品牌形象是你創造的，以幫助建立你的企業。你的個人品牌圍繞著你作你自己。

眾所周知的個人品牌例子

例如，把上次的總統選舉。川普和希拉蕊的個人具體形象影片，只有部分連接到黨派支持的候選人。川普和希拉蕊中，是誰比較熟練掌握將他們的名字連接到他們與他們的事業和激情支持他們的群眾？他們都建立了穩固的個人品牌。然而，個人品牌不僅是政治家。根據尼爾森消費者調查，只有33%的買家信任他所知的品牌的資訊，而90%信任他所認知的某個名人直接傳遞的資訊。

這意味著，如果你能夠贏得人們對你個人的信任，你有更好的機會建立起你的事業。

以了解你的受眾來定義你的個人品牌

如果你想定義自己的個人品牌，首先你需要考慮你想要建立的印象和你想要的市場。這兩個交叉點在哪裡？每個人看起來像什麼，每個人想要什麼？他們有什麼問題？如果你能建立一個堅實的個人聲譽作為關心和真正想要最好的客戶的人，你就會成功。

這和銷售無關

此外，請記住，個人品牌不是銷售。它是讓你自己為他人、客戶提供的。確保你在Facebook、Twitter、LinkedIn和Instagram等社交媒體平台上擁有活躍帳戶。平衡你的社交媒體的存在與事業相關的更新和個人更新。這樣別人會把你看成是一個專業的人，但也會偷偷地窺視你的個人生活，以及什麼讓你嘀嘀滴答。沒有人需要知道你早餐吃了什麼，但是在你你的相片中總是戴著一頂棒球帽，還是會引起人們說你的一些故事。

做的人性化

個人品牌並不局限於互聯網中建立。當你離開你的家並與周圍的人互動時，確保你保持一個積極的、專業的外表。隨身攜帶名片，隨時關注潛在客戶。人們喜歡支持當地企業和其他專業人士，如果你給他們留下好印象，他們會更加渴望去查看你的服務，支持你或者把你推薦給一個願意幫助你的人。

一致性是關鍵

一個成功的個人品牌的關鍵部件是忠實（即一致）你的品牌。客戶一旦經歷了了好幾次，就會開始認識到你的品牌。而且，如果你改變你的形象，到處流動，客戶會感到困惑，並最終不知道（或相信）你。如果你使用多個平台（例如，一個網站和有光澤的彩色小册子），你需要保持你的整體形象和外觀相同。實現這個目標的方法之一是確保你的配色方案，理性、個人格言，你的概述企業的外觀和感覺都一樣。

Understanding Personal Brand

In the past, creating a personal brand meant you had a lot of business cards. If you were really creative, you would hire a graphic designer to create a logo for you. However, with the development of social media and the increasingly personalized society, the brand you build around yourself may be the most important way you can stand out in your sphere of influence. If you're just starting to think about your personal brand, then you have to understand that personal brand is a way for people to remember you.

It's not just a trademark or an amazing logo, but how you present it online and offline to potential customers. Your brand image is created by you to help build your business. Your personal brand revolves around you as yourself.

Well-known examples of personal brands

For example, the last presidential election. The personal images of Donald Trump and Hillary Clinton are only connected to Party sponsored candidates. Trump and Sheila are among those who are more proficient in linking their names to them with their career and passion to support their masses. They have established solid personal brands. However, personal brands are not just politicians. According to the Nielsen Consumer Survey, only 33% of buyers trust the information of the brand they know, while 90% trust the information directly transmitted by a celebrity he knows.

This means that if you can win people's trust in you personally, you have a better chance of building your business.

Define your personal brand by understanding your audience

If you want to define your own personal brand, first you need to consider the impression you want to build and the market you want. Where are the two intersections? What does everyone look like and what does everyone want? What are their problems? If you can build a solid personal reputation as someone who cares about and really wants the best customers, you will succeed.

It's not about sales

Also, remember that personal brands are not sales. It lets you provide it for others and customers. Make sure you have active accounts on social media platforms like Facebook, Twitter, LinkedIn and Instagram. Balance your social media presence with career-related updates and personal updates. Others will think of you as a professional person, but they will also peek into your personal life and what makes you tick. No one needs to know what you ate for breakfast, but always wearing a baseball cap in your photos will cause people to tell you some stories.

Humanization of Doing

Personal brands are not confined to the Internet. When you leave your home and interact with people around you, make sure you maintain a positive, professional appearance. Carry your business card with you and keep an eye on potential customers. People like to support local businesses and other professionals. If you make a good impression on them, they will be more eager to see your services, support you or recommend you to someone who is willing to help you.

Consistency is the key

The key component of a successful personal brand is loyalty (that is, consistency) to your brand. Once the customer has experienced several times, they will begin to recognize your brand. Moreover, if you change your image and move around, customers will be confused and will eventually not know (or believe) you. If you use multiple platforms (for example, a website and glossy color brochures), you need to keep your overall image and appearance the same. One way to achieve this goal is to ensure that your color scheme, rational, personal motto, and your overview of the business look and feel the same.

保持你的人脈網小而有意義

對於人脈網的研究明確顯示：高品質的連接比弱的聯系更有價值。這意味著一個更大的人脈網並不一定更好。

如果你的人脈網不能幫助你建立更深層、更真實的關係，那麼也許是時候縮小它了。從你的優先順序開始。你的時間是如何與你的目標一致的？

例如，每月與遠距離的連絡人的午餐會給你的生活帶來價值嗎？你參加多年的會議對你有幫助嗎？如果沒有，就放棄它。

接下來，想想你想培養的關係。你想花更多的時間和什麼類型的人在一起？他們是你目前正在投入精力的人嗎？如果沒有，製定一個計畫來改變你投資的時間。

當你縮小你的內心圈子，你會開始把自己想像成你的環境和事業的建築師。

Keep Your Network Small and Meaningful

The research on networking is clear: High-quality connections are more valuable than weak ties. That means a bigger network is not necessarily better.

If your network isn’t helping you forge deeper, more authentic relationships, it may be time to shrink it. Start by taking stock of your priorities. Is how you’re spending your time aligned with your goals?

For example, does that monthly lunch with a distant contact add value to your life? Does that conference you’ve attended for years actually help you? If not, drop it.

Next, think about the relationships you want to cultivate. What types of people do you want to spend more time with? Are they the types of people you’re currently devoting your energy to? If not, make a plan to change who you’re investing time in.

As you shrink your inner circle, you’ll begin thinking of yourself as the architect of your environment and your career. 

口語溝通技巧清單

幾乎每一份工作都要求員工使用口頭溝通技巧。這就是為什麼口語技能在許多求職面試者使用的候選人評估清單中排名很高的原因。

你的溝通技巧越强，無論你申請的工作如何，你的雇傭機會就越好。面試的時候你會做得更好，工作也會更好。

什麼是口語溝通技巧？

有效的語言交流技巧不僅僅是說話。

語言交流包括如何傳遞資訊和如何接收資訊。溝通是一種軟技能，它對每一個雇主都很重要。

能清楚有效地傳達資訊的員工受到雇主的高度重視。能解釋資訊並適當地處理他們收到的資訊的員工有更好的工作機會。

工作場所的口語溝通技巧

什麼是有效的口語溝通，取決於夥伴交流之間的關係和工作背景。工作中的言語交際發生在許多不同的個人和群體之間，如同事、老闆和下屬、雇員、顧客、客戶、教師和學生、演講者和聽眾。

言語交際發生在許多不同的情境中，包括訓練課程、演示、小組會議、績效評估、一對一的討論、訪談、紀律會議、推銷和諮詢活動。

口語溝通技巧清單與例子：

• 為他人提供適當的行動建議
• 清楚地宣佈
• 表達對他人的擔憂
• 要求澄清
• 問開放性問題激發對話
• 表達自信
• 通過識別和回應顧客的投訴來平息焦慮的顧客
• 以建設性的管道傳達回饋，強調具體的、易變的行為
• 簡明扼要地傳達資訊
• 以直接和尊重的作法訓練員工
• 強調產品、服務或建議的好處，以說服個人或團體
• 鼓勵不情願的團隊成員分享意見
• 清楚陳述你想說的每句話、每個語詞
• 說明困難情况而不生氣
•  說明你需要幫助
• 給予他人榮譽
• 在簡報演說或互動開始時引入主題的焦點
• 注意非語言暗示並口頭回應以核實困惑、化解憤怒等。
• 釋義以表示理解
•  交貨前的溝通
• 提出探究性問題，以引出有關具體問題的更多細節
• 突出你的聲音填滿房間
• 提供具體實例說明要點
• 接受責備而不做防禦性辯解
• 認識和反對抗告
• 避免說話太頻繁或打斷別人
• 請求回饋
• 在談話結束時重申要點
• 選擇適合觀眾的語言
• 表現出對他人的興趣，詢問和認識他們的感受
• 即使你有壓力也能平靜地說話
• 以適度的速度說話，不要太快或太慢
• 自信而謙虛
• 在不責備或責備的情况下陳述你的需求、願望或感受
• 總結其他發言者的要點
• 用事實和證據支持陳述
• 剪輯不同受眾的資訊
• 講故事來吸引觀眾
• 裁員通知
• 培訓他人完成任務或角色
• 用肯定的聲音和單詞，如：嗯，了解了，我明白，當然，是的，來表示理解
• 用幽默吸引觀眾
• 利用自我表露鼓勵分享

幫助同事處理强烈的情緒

有時，同事對某件事有强烈的情緒反應，無論是關於一個艱難的項目，負面的迴響，還是醞釀的衝突。你可能會想保持距離，希望事情會結束，但最好是主動為你的同事。

主動和他們坐在一個安靜的房間裏聽他們說完。同情他們所經歷的事情，驗證他們的感受。你的目標是幫助同事冷靜下來，瞭解形勢。問問題，讓他們分享自己的情緒，瞭解情况。指出他們可能輕率行事，鼓勵他們仔細考慮這個問題。

然後幫助他們思考採取適當行動的選擇。通過為你的同事創建這個空間來減緩和處理所發生的事情，你可以確保他們的下一步是富有成效的反應。

Help Your Colleagues Process Strong Emotions

Sometimes a colleague has a strong emotional reaction to something, whether it’s about a struggling project, negative feedback, or a brewing conflict. You may be tempted to keep your distance, hoping that things will blow over, but it’s better to proactively be there for your colleague.

Offer to sit in a quiet room with them and hear them out. Empathize with what they’re experiencing and validate their feelings. Your goal is to help the colleague calm down and get perspective on the situation. Ask questions that allow them to share their emotions and make sense of the situation. Point out where they might have acted rashly, and encourage them to consider the issue thoughtfully.

Then help them think through options for taking appropriate action. By creating this space for your colleague to slow down and process what happened, you can ensure that their next steps are a productive response. 

學習未來你的行業所需要的技能

你知道對你的職業來說重要的是不斷學習新的技能，但是你怎麼知道哪些是應該專注的呢？

首先來看一下你所在行業的頂尖公司最近的招聘情况。注意哪些資格不斷湧現；最常見的技能可能是最重要的。

下一步，接觸到你的人脈網中會接觸到有一天你可能想要的工作的人。問問他們在學習如何成功地扮演他們的角色。

例如，如果你想知道哪些技能和科技在銷售中會被重視，就去和一些高級銷售人員談談。同時詢問這些專家他們是否可以推薦課程或其他資料來幫助你獲得你所缺乏的技能。

不要害怕接觸他人：大多數人樂於分享這些資訊，或者因為他們喜歡幫助別人，或者因為這樣做可以增强了他們的專業知識。

Learn The Skill Your Industry Will Need In The Future

You know it’s important to your career to keep learning new skills, but how do you know which ones to focus on?

Start by looking at recent job postings from the top companies in your industry. Notice which qualifications keep popping up; the most common skills are probably the most essential.

Next, reach out to people in your network who have a job you may want someday. Ask them what they’ve been learning to succeed in their roles.

For example, if you want to know which skills and technologies are valued in sales, talk to some high-level salespeople. Also ask these experts whether they can recommend courses or other materials that will help you gain the skills you’re missing.

And don’t feel intimidated about reaching out: Most people are happy to share this information, either because they like helping others or because doing so reinforces their expertise.

當建立人脈時，不要問“你是做什麼的？”

我們都遇到了一些人，不得不找點事談。許多人打破沉默的一個標準問題：“那麼，你是做什麼的？”但談論工作，即使是在人機交往中，也不是建立融洽關係的最佳作法。

相反地，問問他們的愛好，他們支持的慈善機構，他們長大的地方，甚至他們最喜歡的超級英雄是誰。如果避開工作不舒服，你可以問一個問題：“你對什麼有興趣？”或者，“今年發生在你身上的最好的事情是什麼？”

這些類型的詢問可以激發起一系列答案，讓其他人談論工作，他們的孩子，他們的新車——他們想要什麼？問開放性的問題。

Stop Asking “What Do You Do?” When Networking

We’ve all been in the situation of meeting someone and having to find something to talk about. Many people break the silence with a standard question: “So, what do you do?” But talking about work, even at networking events, isn’t always the best way to build rapport.

Instead, ask people about their hobbies, the charities they support, where they grew up, or even who their favorite superhero is. If steering away from work doesn’t feel comfortable, you can ask a question like “What excites you right now?” or “What’s the best thing that happened to you this year?”

These kinds of queries invite a range of answers and let the other person talk about work, their kids, their new car — whatever they want. Asking open-ended questions can lead to a more interesting conversation, and you might even make a new friend.

去度假？嘗試新的地方

每年度假都很吸引人：去一個熟悉的海濱小鎮，你最喜歡的都市，能吸引孩子們喜愛的地方。但旅行可能是個人成長的機會，尤其是當你冒險走出舒適區。

通過在陌生的城市或國家呆上一段時間，你或許會略微感到不適，但是對自己駕馭曖昧狀況的能力更加自信，從而增强了你的情感敏捷性。

研究表明，旅行到其他國家的人，可以對陌生人產生更大的寬容和信任，這不僅改變了他們對陌生人的態度，也改變了同事和朋友的態度，從而產生了更大的共鳴。去新的地方可以提高你的創造力。體驗其他文化，擁有國際友誼，學習語言都與非常規的問題解决聯系在一起。

當你作暑期計畫時，考慮去一個新的地方旅行，並鼓勵你的同事也這麼做。

Going on Vacation? Try Somewhere New

It’s tempting to default to the same vacation each year: a familiar beach town, your favorite city, that resort the kids loved. But traveling can be an opportunity for personal growth, especially when you venture outside your comfort zone.

By spending time in unfamiliar cities or countries, you become more comfortable with feelings of discomfort and more confident in your ability to navigate ambiguous situations, which enhances your emotional agility.

Research has shown that people who travel to other countries develop a greater tolerance and trust of strangers, which alters their attitudes toward not only strangers but also colleagues and friends, resulting in greater empathy. And going to new places can boost your creativity. Experiencing other cultures, having international friendships, and studying languages are all linked to unconventional problem solving.

As you’re making summer plans, consider taking a trip to someplace new — and encourage your colleagues to do the same.