如果你需要想出一個新主意,不要再去想最好的主意了。相反,想像一下最壞的想法:什麼是解決這個問題的錯誤方法?我們的客戶絕對不想要什麼?我們怎麼能讓我們所有的利益相關者生氣呢?
試著想出一些能讓你(甚至可能被炒魷魚)的想法,然後從那裡開始尋找解決問題的新方法。後從那裡向後努力,尋找解決問題的新方法。這個過程,稱為“錯誤思維”或“逆向思維”,並不總是容易做到的。
你可以試著像初學者一樣看待這個問題。一個對背景一無所知的人會怎麼想?當你允許自己有不好的想法時,你經常會想出最好的點子。
Solve the problem by considering the worst solutions
If
you need to come up with a new idea, don't think about the best idea anymore.
Instead, imagine the worst of the idea: What is the wrong way to solve this
problem? What do our clients really don't want? How can we get all of our
stakeholders angry?
Try
to think of some ideas that can let you (maybe even be fired) and start looking
for new ways to solve the problem. Then go back from there, looking for new
ways to solve the problem. This process, called "wrong thinking" or
"reverse thinking," is not always easy to do.
You can try to look at the problem like a beginner. What do you think of
a person who knows nothing about the background? When you allow yourself to
have bad ideas, you often come up with the best ideas.
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