2018年6月25日 星期一

當演算法控制你所閱讀的內容時,保持開放的頭腦

幾乎所有你在網上看到的,從搜索結果到Facebook動態頁面,都是由演算法生成的。這個不可見的程式碼優先考慮道德資訊,它認為你會喜歡-這可以把你的線上體驗變成一個回聲室相同的意見。
在你的世界觀中,你怎麼能保持不被演算法控制呢?首先,想想看你已經同意的事情是多麼危險。懷疑你的互聯網餵食的準確性和全面性。確保你可以在世界範圍內廣泛閱讀各種不同資訊問題,並有意跟隨不同於你的觀點的人。
通過擴展你所閱讀和關注的內容,你將迫使演算法拓寬他們的建議。偶爾離開雷達,看到一個未被過濾的網絡視圖:把你的瀏覽器隱姓埋名,或者用一個不跟蹤你的搜尋引擎匿名蒐索。

Keeping an Open Mind When Algorithms Control What You Read
Pretty much everything you see online, from search results to your Facebook feed, is generated by algorithms. This invisible code prioritizes information that it thinks you’ll like — which can turn your online experience into an echo chamber of identical opinions.
How can you keep algorithms from penning in your worldview? To start with, think about how dangerous it can be to see only things that you already agree with. Be skeptical of the veracity and comprehensiveness of your internet feeds. Make sure you’re reading widely about issues in the world, and deliberately follow people with views that differ from yours.
By expanding what you read and pay attention to, you’ll force the algorithms to broaden their recommendations. And occasionally get off the radar, to see an unfiltered view of the web: Put your browser in incognito mode, or search anonymously using a search engine that doesn’t track you. 

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