認識個人品牌（2）

個人品牌過去只包含一張簡單的名片，上面寫著你的名字，但是隨著社交媒體的發展和日益個性化的社會，圍繞自己打造的品牌也許是你在影響力領域脫穎而出的唯一最重要的管道。如果你開始考慮你的個人品牌，這裡有一些重要的事情要記住。

個人品牌是人們記住你的手段。

這不僅僅是一個商標，而是你如何線上和離線呈現給潜在的客戶。你的個人品牌雖然支持建立你的商業，但它仍然圍繞著你以個人身份來發展。

個人品牌的作用

根據尼爾森消費者調查，只有33%的買家信任來自品牌的消息，而90%的信任資訊來自他們所知道的個人。這就意味著，如果你是一個企業主，如果你首先和他們建立起一個人的關係，並鼓勵你的員工做同樣的事情，你就有更好的機會贏得人們的信任。

定義你的個人品牌

如果你想要定義自己的個人品牌，首先，你應該考慮你想要建立的確切印象和你希望瞄準的市場。他們在哪裡見面？他們喜歡什麼，想要什麼？他們有什麼問題？如果你能在他們所在的地方與他們見面，你就可以樹立一個穩固的個人聲譽，成為一個關心並真正希望為他或她的客戶帶來最好的人。

此外，請記住，個人品牌不是銷售。它是讓你自己對他人、客戶和同事都可用。確保你在Facebook、Twitter和LinkedIn上擁有活躍帳戶。在商業更新和個人更新之間保持平衡，這樣其他人就會認為你既專業又富有個性。沒人需要知道你早餐吃什麼，但你在促銷海報旁邊擺姿勢的照片可能會引起轟動。

個人品牌並不局限於互聯網。當你離開家和鎮上的人們交流時，確保你保持一個積極和專業的外表與你的品牌一致。隨身攜帶名片，觀察潛在客戶。人們喜歡支持當地的商業和專業人士，如果你能親自與他人建立關係，他們會更渴望在網上瞭解你的服務。

你的品牌應該反映你是什麼樣的人和你想成為的人。它應該成為一個自己的品牌，所以你應該努力保持簡單。太多的分心或明亮的顏色會使注意力從你的資訊中消失。保持一種更為平緩卻又揮之不去的態度，人們會開始認出你並尊敬你。
最重要的是與你的品牌保持一致。客戶只有在多次遇到你的品牌後才會開始識別它，如果你使用多個平臺，你需要保持你的整體姿態和外觀相似。你可以通過配色方案、標誌和個人格言來做到這一點。讓你的品牌進入你的電子郵件簽名，訂購一些文具與你的標誌，並獲得創造性。

總之，你的個人品牌是你是誰的延伸，它是你想向同行和潛在客戶提供的東西。如果你保持一個强大的個人品牌，你的企業將顯得更人性化的其他人，這將贏得他們的信任，同時使你看起來是一個奉獻的專業人士。

有很多方法可以建立你的品牌，你應該尋找一些簡單的東西，將留在別人的頭腦中，同時建立一個一致的印象，你的質量。

任何人都可以建立個人品牌，在當今社會，時間比以往任何時候都重要。

Understanding Personal Brand (2)

Personal branding used to consist of a simple business card with your name on it, but with the development of social media and the increasingly personalized society, the brand built around yourself may be the only most important channel for you to stand out in the field of influence. If you start thinking about your personal brand, here are some important things to remember.

Personal branding is a way for people to remember you.

It's not just a trademark, it's how you present it online and offline to potential customers. Although your personal brand supports building your business, it still revolves around your personal identity.

The Role of Personal Brand

According to Nielsen Consumer Survey, only 33% of buyers trust brand information, while 90% trust information comes from individuals they know. This means that if you are an entrepreneur, if you first establish a personal relationship with them and encourage your employees to do the same thing, you have a better chance of winning people's trust.

Define your personal brand

If you want to define your personal brand, first of all, you should consider the exact impression you want to build and the market you want to target. Where did they meet? What do they like and want? What are their problems? If you can meet them in their place, you can build a solid personal reputation and become a caring person who really wants to bring the best to his or her customers.

Also, remember that personal brands are not sales. It's about making yourself available to others, customers and colleagues. Make sure you have active accounts on Facebook, Twitter and LinkedIn. Keep a balance between business renewal and personal renewal so that others will think you are both professional and personalized. Nobody needs to know what you eat for breakfast, but photos of you posing next to promotional posters may cause a sensation.

Personal brands are not limited to the Internet. When you leave home to communicate with people in town, make sure that you maintain a positive and professional appearance consistent with your brand. Carry business cards with you and observe potential customers. People like to support local businesses and professionals. If you can establish relationships with others in person, they will be more eager to learn about your services online.

Your brand should reflect who you are and who you want to be. It should be a brand of its own, so you should try to keep it simple. Too many distractions or bright colors can take your attention away from your information. Keep a more gentle but lingering attitude, and people will begin to recognize and respect you.

The most important thing is to be consistent with your brand. Customers will recognize your brand only after they have met it many times. If you use multiple platforms, you need to keep your overall posture and appearance similar. You can do this through color schemes, logos and personal language. Get your brand into your email signature, order some stationery with your logo, and be creative.

In short, your personal brand is an extension of who you are and what you want to offer to your peers and potential customers. If you maintain a strong personal brand, your business will look more human to others, which will win their trust and make you look like a dedicated professional.

There are many ways to build your brand. You should look for something simple that will stay in the minds of others and create a consistent impression of your quality.

Anyone can build a personal brand. In today's society, time is more important than ever.